Catalight Wins 2024 Aspect Marketing Award

Campaign Reached Payers to Build Awareness of Catalight’s Extensive Experience and Expertise in Autism and I/dd Care and Research

Article |

Competing against 60 strong submissions, Catalight’s marketing and communications team was honored with an Aspect Award in the 2024 ‘Behavioral Health’ category for its 2023 “Choose Your Path” multimedia campaign.

The campaign engaged the health insurance payer community with thought provoking industry white papers that highlighted the challenges that exist today in the autism and I/DD space coupled with unique insights, research and solutions to address the growing need for care.

Catalight developed their inaugural campaign alongside agency partner Viewstream as a way to advance awareness of its clinical innovations and value-based care with health insurance payers.

“As part of our strategy to expand our impact, our clinical team has developed a suite of treatment options and solutions that deliver predictable access to high-quality care while reducing costs and breaking down systemic barriers. Having the opportunity to showcase the extraordinary work our folks are doing every day to support families is a privilege” said Chief Marketing and Impact Officer Teri Kuehnast. “We’re thrilled to be honored for our efforts and we’re excited to build on this momentum as our organization continues to grow.”

The Aspect Awards, organized by Aging Media Network, recognizes excellence in marketing and advertising across the care continuum and distinguishes winners through rigorous evaluation by industry experts with experience in sales, marketing and public relations. Awards were based on criteria including creativity, impact, quality and achievement of goals.

Catalight breaks down barriers and biases to create a more equitable world so people with developmental disabilities can choose their path. Catalight provides access to innovative, individualized care services, clinical research and advocacy — all powered by intelligent technology. Through the work of affiliate partners, Easterseals Hawaii and Easterseals Northern California, Catalight and its family of companies support people with developmental disabilities and their families across their care journey. 

The Catalight family of companies is one of the largest behavioral health networks in the nation with more than 16,000 practitioners serving 24,000 clients and families annually. Backed by more than a decade of experience and a multidisciplinary team of clinicians, we are reimagining the way people with developmental disabilities and their families experience healthcare.